Utilizing Facebook For Your Online Business

Contents

Introduction........................................................................................................................................ 3

Maximizing Your Business with Facebook ........................................................................................... 3

What is Facebook? .............................................................................................................................. 3

Why Facebook is Important for Small Businesses.......................................................................... 4

Increase Web Presence....................................................................................................................... 5

Increase Brand Image.......................................................................................................................... 6

Increase Customer Interaction ............................................................................................................. 7

Lead Generation .................................................................................................................................. 8

Gain New Friends ................................................................................................................................ 9

Selling................................................................................................................................................ 10

Community Pages.............................................................................................................................. 11

Use Facebook as an Advantage ........................................................................................................ 13

Create a Personal Profile................................................................................................................... 13

Facebook News Feed ........................................................................................................................ 14

Facebook Groups .............................................................................................................................. 16

Facebook Pages................................................................................................................................ 16

Notes and Photos .............................................................................................................................. 17

Messages .......................................................................................................................................... 18

Facebook Marketplace....................................................................................................................... 18

Paid Services ................................................................................................................................... 19

Social Ads.......................................................................................................................................... 19

Market Research................................................................................................................................ 20

Facebook Platform............................................................................................................................. 21

Other Ways to Use Facebook.......................................................................................................... 22

Social Plug-ins ................................................................................................................................... 22

Authentication.................................................................................................................................... 23

Facebook Negatives ........................................................................................................................ 24

Data Leakage .................................................................................................................................... 24

Tone of Voice..................................................................................................................................... 25

Transition Time .................................................................................................................................. 26

Hackers ............................................................................................................................................. 27

Conclusion ....................................................................................................................................... 27